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Breakfast AF brings creative breakfast, plus pizza, to Schnitzelburg. What’s on the menu?

Amanda Hancock – Louisville Courier Journal

What does it mean to have breakfast at Breakfast AF?

The new breakfast restaurant in Schnitzelburg, set to open this week, aims to serve food that will “blow your mind.” That’s according to Allan Rosenberg, the chef and co-owner behind the new eatery. Another interpretation?

His name starts with an “A.” The “F” is for his business partner, Fred Pizzonia.

“It’s a play on words,” Rosenberg said.

The play will be familiar to Louisville-area residents who have grabbed slices at Pizza AF, the popular food truck Rosenberg opened in 2019.

Breakfast AF, serving a mix of creative breakfast options and pizza later in the day, will open this week in Schnitzelburg.
“We noticed there was a gap in breakfast,” he said. “There wasn’t really a breakfast place in the area.”

The area includes Hauck’s Corner, a bar/restaurant at 1000 Goss Ave. in the former Hauck’s Handy Store. In the process of opening Hauck’s in 2022, Pizzonia, along with a couple of other partners, also bought a nearby century-old house. They were just waiting for the right idea to come along.

Enter Breakfast AF.

As the chef thought up a creative menu, the team also spent about six months renovating the house at 1008 Goss Ave., which has lots of refurbished wooden features on the inside and out. The cozy, cabin-like front porch shows signs of the takeover with repeating neon lettering, reading “Breakfast AF.”

Inside, diners will order at the counter and can choose indoor seating or the patio of Hauck’s Corner.

Menu items include sausage corn dogs, where it’s important to note that the outer layer is composed of fried pancake batter. Other items on the menu include togarashi smoked salmon, breakfast empanadas, an Asian-inspired take on avocado toast, and steel-cut oatmeal topped with Fireball-infused caramel apples.

Rosenberg hopes to use as much local produce as possible, as evidenced by meat from 3D Valley Farm in Depauw, Indiana and bread from Legacy Pizza & Bakery in New Albany.

Even though its name leans on one meal of the day, Breakfast AF will shift to another food group daily. Breakfast will be served from 6:30 a.m. to 2:30 p.m. Then, at 4 p.m., pizza service begins. The restaurant closes at midnight Sunday-Thursday and at 2 a.m. Friday and Saturday. Patrons seeking a late-night pie can order inside or at the pickup window in the back. Grab-and-go options will also be available. And, a liquor license is on the way, as Rosenberg and his staff iron out the final details.

“We are not sure which day yet we’ll be officially open,” he said. “We’re hoping by Saturday.”

Whenever the doors open, Breakfast AF will welcome up to 70 patrons inside.

“This place itself is very unique inside,” Rosenberg said. “It’s a nice, fun, lively atmosphere and looks super cool inside.”

Reach food and dining reporter Amanda Hancock at

Join the discussion One Comment

  • Reyselene bolding says:

    How do I apply to work here??? I have plenty of experience would love to be in the Allen’s work family!!!! Love the vibes and energy

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